The objectives of the Conegliano Valdobbiadene Prosecco District activity revolve around the following guidelines.
- The improvement of product quality and increasing attention to reducing the environmental impact of wine-growing in the direction of increasingly sustainable production that respects nature and the people living in the district area;
- The increase in product knowledge in Italy and abroad, as an expression of Made in Italy excellence and know-how inextricably linked to the territory of origin;
- The strengthening of the internationalisation of companies and access to new markets;
- The increase of tourist flows in the area, to directly introduce the activity and the district reality, characterised by a wine-growing landscape of extraordinary beauty.