In the period 2017-2020, the district has decided to focus on the following activities:
– In the area of internationalisation:
- improving image and visibility on the market, also by enhancing marketing; moving from competitiveness to teamwork to improve marketing capacity;
- dealing adequately with the effects of globalisation through market knowledge;
– In the area of innovation:
- sustainable development and environmental protection; strengthening the culture of product aesthetics;
- research into alternative natural raw materials or additive products that improve technical-performance qualities, including lower energy consumption and environmental impact;
- innovation/training actions in liaison with relevant bodies, universities and research centres.
